Alexander Zerinni was founded in the year 2015 by shoes designer Alexandru Ciocan, with the idea of creating a vulcanized handmade luxury shoes brand with a high percentage natural rubber sole which is both lightweight and flexible so that breaking in sides will not occur. The vulcanized shoe offers much more comfort than the cemented shoe due to the flexibility of the natural rubber sole. The process consists of vulcanizing natural rubber by warming it to 140̊C. The result is rubber which has superior mechanical qualities and retains its elasticity.
The brand name derives from the designer’s name "Alexandru" and the word "Zerinni" which derives from "Zerin", a name that contains within an intense emotional power that could drive you to put forth great effort to accomplish anything. The brand label design is inspired by the famous masque carnival in Venice, Italy.